Internet Marketing Solutions encourages all of our customers to comply with the new USA federal law that went into effect on January 1, 2002 - 2007 referred to as the "Can Spam" law. If you follow a few simple guidelines (listed below), it is very easy to comply with this new law. This new law does not make bulk email illegal. In fact, many anti-spam organizations have complained that it actually legalizes unsolicited bulk email and will not curb the spam problem at all.

The "Can Spam" law provides a new set of guidelines to prevent practices such as using fraudulent or deceptive subject lines, forged return email addresses or hijacked mail server relays. The law also requires the bulk emailer to provide a valid unsubscribe option for “remove requests” (requests to have an email address removed from a mailing list).

A few of our customers have called recently and asked if the "Can Spam" law has outlawed bulk email marketing. The answer is "no", it has not. Our products are guaranteed 100% compliant with the new USA federal "Can Spam" law that went into effect on January 1, 2002 - 2007. However, there is a right way and a wrong way to conduct a bulk email campaign. The software programs and free resources on this website will equip you with the tools and knowledge you need to legally succeed with mass email marketing. If you have a computer, an Internet connection and a willingness to learn, you can achieve the same results for your business or organization that the big Fortune 500 online companies are getting from bulk email marketing. You just have to do it according to the rules.

Our software programs are actually designed to help you comply with this new law. For example, our unique Prospect Remover software program automatically processes your remove requests, sparing you the time-consuming process of manually removing them one by one from your email address lists. After Prospect Remover receives your remove requests, you simply load the opt-out lists that it creates into Prospect Manager to remove the unsubscribers from your email marketing campaign lists.

The software programs and resources available on this website promote the use of responsible bulk email marketing. We encourage you to use these resources to conduct a bulk email campaign that complies with the new "Can Spam" law. Here are a few recommendations to make sure you are in compliance with the law:

• Always honor remove requests from your recipients.

• Never use forged or fraudulent return email addresses.

• Never use fraudulent or deceptive subject lines.

• Do not redirect email through hijacked mail server relays.

• Include a postal mail address in your emails.

• Identify emails of an adult nature with the appropriate subject line.

Note: The content of this web page is not intended to substitute for legal advice. To read the new "Can Spam" law in its entirety for yourself, click here.