How To Use Bulk Email Software Programs In Online Marketing

Once you have learned how to use bulk email software programs in your online marketing campaigns, you will be able to save a great deal of time in keeping in touch with your customers and prospects. 

First, however, you have to build up a list of people to send the emails to, and that can take a while.  In order to speed things up a bit many people purchase lists, then send an initial email to everybody on it, containing an opt-in form, or a link to a squeeze page on their website, so that they can convert some of the names and addresses on the purchased list to their own list.  Although this can be effective, you should try to do this without offering too much in the way of incentives.

Incentives such as free vacation certificates are very effective at attracting email addresses, but are best used once visitors are actually on your website, and have demonstrated an interest in your niche or your product.  If you offer them to strangers you have emailed to on spec, from a bought list, of course they will accept your free vacation offer, or whatever it is you are offering them, but they will likely never buy anything from you.  They are simply making up numbers on your list.

The best lists by far are those obtained from opt-in forms on your own website.  There prospects that might not be interested in the product you are offering now, or cannot currently afford it, but are prepared to hear about more of your products, or just receive information from, on a regular basis.  These are the people who fill in the forms, and provide you with their email, addresses so that you can contact them.  One of these is worth a hundred paid recipients. 

Many of the lists you purchase consist of people who are paid a small sum for each email they open.  In that way, those selling the lists can provide you with a guaranteed high open rate, yet they are open only for the 30 seconds required for payment, and then immediately closed when the reader gets on to the next email in the list to be opened.  You might get a very high open rate, but you will certainly get no sales!  So build your own list!

As stated, it might take time to build up a big list, but it won’t take long to generate a list that is too big for you manage manually.  Even 100 emails will stretch you if each is being sent manually.  That is the benefit of bulk email software programs.  You need them for relatively small lists, but they can also handle vary large emailings of a hundred thousand or more.

Most bulk email programs allow you to load up your various lists from different files, and also to add recipients manually.  You can then organize them all into separate lists to suit your business.  For example, you can separate existing customers from prospects.  You can have different list of people who have expressed an interest in different products.

Your bulk emailing can be programmed to exclude certain individual addresses or even specific types of address.  For example, you might not want o send a bulk email to addresses beginning with ‘support@ ‘ because these emails will often go straight to a help desk, or even ‘spam@ ‘ since these addresses are intended to report spamming.  You can choose yourself what you want excluded.

You can also exclude specific TLDs, such as .uk or .us if you don’t want your emails to be sent to specific countries. There are settings that can be used in bulk email software programs to filter emails in various ways to ensure that your emails get to where you want them to, but not to where you want them excluded.

The objective of most bulk email campaigns is to have your email reach as many recipients as possible without spamming them.  That is why the list should ideally consist of people that have agreed to receive them through an opt-in list.  From your own list, you can normally make about 1% sales.  So a list of ten thousand will offer you around 100 sales.  Not bad!

Without bulk email software programs you would not find this type of online marketing to be possible since it would take too long to send each email manually.  These programs can boost your website traffic and sales, and whenever you feel the need for such a boost just send off another bulk emailing.  Try not to make every email a sales letter, and give free offers now and again, so that your customers feel valued rather than used.

That is the secret of bulk email programs:  look after your recipients and they will respond in the same way.